Ad spending

Who bought your screen in 2024

Google publishes what every verified political advertiser spends on Google Search, YouTube and its display network, week by week. This is the 2024 cycle: $924M from 5,848 US advertisers, matched where the names line up to the super PACs, dark-money groups and candidates on this site. Meta does not publish a comparable file, so Facebook and Instagram are not here.

Spent on Google and YouTube

$924M

5,848 advertisers, 2023–2024

In the last eight weeks

$7.3M

1% of the cycle's total

Biggest week

$108M

week of 2024-10-27

Traced to this site

$497M

137 of the top 300 advertisers matched to a PAC, group or candidate

The biggest Google advertiser of the cycle was HARRIS VICTORY FUND, at $76M. Not a federal super PAC or candidate at all: Google counts every political advertiser, including companies and ballot-measure campaigns.

When the money hit

Google ad spend by all US political advertisers, by week. The red bar is the peak.
Week of 2023-01-01: $364K2023Week of 2023-01-08: $368KWeek of 2023-01-15: $351KWeek of 2023-01-22: $432KWeek of 2023-01-29: $422KWeek of 2023-02-05: $430KWeek of 2023-02-12: $732KWeek of 2023-02-19: $735KWeek of 2023-02-26: $766KWeek of 2023-03-05: $800KWeek of 2023-03-12: $1.2MWeek of 2023-03-19: $1.5MWeek of 2023-03-26: $1.7MWeek of 2023-04-02: $1.3MWeek of 2023-04-09: $884KWeek of 2023-04-16: $871KWeek of 2023-04-23: $1.1MWeek of 2023-04-30: $1.3MWeek of 2023-05-07: $1.4MWeek of 2023-05-14: $977KWeek of 2023-05-21: $1.2MWeek of 2023-05-28: $1.1MWeek of 2023-06-04: $1.0MWeek of 2023-06-11: $1.2MWeek of 2023-06-18: $1.3MWeek of 2023-06-25: $1.4MWeek of 2023-07-02: $998KWeek of 2023-07-09: $1.3MWeek of 2023-07-16: $1.4MWeek of 2023-07-23: $1.4MWeek of 2023-07-30: $1.6MWeek of 2023-08-06: $1.6MWeek of 2023-08-13: $1.6MWeek of 2023-08-20: $2.0MWeek of 2023-08-27: $1.7MWeek of 2023-09-03: $1.7MWeek of 2023-09-10: $2.1MWeek of 2023-09-17: $2.4MWeek of 2023-09-24: $2.7MWeek of 2023-10-01: $2.4MWeek of 2023-10-08: $3.0MWeek of 2023-10-15: $3.3MWeek of 2023-10-22: $3.6MWeek of 2023-10-29: $4.5MWeek of 2023-11-05: $3.5MWeek of 2023-11-12: $1.8MWeek of 2023-11-19: $1.5MWeek of 2023-11-26: $1.6MWeek of 2023-12-03: $2.0MWeek of 2023-12-10: $2.1MWeek of 2023-12-17: $1.8MWeek of 2023-12-24: $1.7MWeek of 2023-12-31: $2.0MWeek of 2024-01-07: $2.8M2024Week of 2024-01-14: $3.1MWeek of 2024-01-21: $2.9MWeek of 2024-01-28: $3.4MWeek of 2024-02-04: $4.5MWeek of 2024-02-11: $5.1MWeek of 2024-02-18: $5.8MWeek of 2024-02-25: $6.7MWeek of 2024-03-03: $4.9MWeek of 2024-03-10: $3.5MWeek of 2024-03-17: $3.9MWeek of 2024-03-24: $3.7MWeek of 2024-03-31: $3.6MWeek of 2024-04-07: $3.7MWeek of 2024-04-14: $3.9MWeek of 2024-04-21: $3.6MWeek of 2024-04-28: $3.9MWeek of 2024-05-05: $4.1MWeek of 2024-05-12: $4.6MWeek of 2024-05-19: $4.6MWeek of 2024-05-26: $7.0MWeek of 2024-06-02: $7.4MWeek of 2024-06-09: $7.3MWeek of 2024-06-16: $8.4MWeek of 2024-06-23: $12MWeek of 2024-06-30: $8.6MWeek of 2024-07-07: $7.6MWeek of 2024-07-14: $9.2MWeek of 2024-07-21: $27MWeek of 2024-07-28: $18MWeek of 2024-08-04: $19MWeek of 2024-08-11: $18MWeek of 2024-08-18: $24MWeek of 2024-08-25: $22MWeek of 2024-09-01: $21MWeek of 2024-09-08: $33MWeek of 2024-09-15: $35MWeek of 2024-09-22: $41MWeek of 2024-09-29: $47MWeek of 2024-10-06: $56MWeek of 2024-10-13: $71MWeek of 2024-10-20: $83M$108M · week of Oct 27$108M · week of Oct 27Week of 2024-11-03: $62MWeek of 2024-11-10: $1.2MWeek of 2024-11-17: $1.2MWeek of 2024-11-24: $988KWeek of 2024-12-01: $927KWeek of 2024-12-08: $887KWeek of 2024-12-15: $875KWeek of 2024-12-22: $623KWeek of 2024-12-29: $630K

Super PACs and party groups

Outside groups on this site, ranked by what they spent on Google ads.
  1. 1Future Forward (FF PAC)as “FF PAC”$62M
  2. 2WinSenate$29M
  3. 3Senate Leadership Fund$23M
  4. 4Preserve America PAC$15M
  5. 5Make America Great Again Action Incas “MAKE AMERICA GREAT AGAIN INC.”$15M
  6. 6House Majority PACas “HMP”$15M
  7. 7Americans for Prosperity Actionas “AMERICANS FOR PROSPERITY ACTION INC”, “AMERICANS FOR PROSPERITY”$15M
  8. 8Congressional Leadership Fund$13M
  9. 9Future Forward USA Actionas “FUTURE FORWARD USA PAC”$9.3M
  10. 10DCCC$9.1M
  11. 11DSCC$8.6M
  12. 12Securing American Greatnessas “SECURING AMERICAN GREATNESS INC”$6.7M
  13. 13Republican Accountability PAC$6.1M
  14. 14Ab PAC$5.4M
  15. 15One Nation$5.2M
  16. 16Right for America$4.4M
  17. 17A Better Wisconsin Together Actionas “A BETTER WISCONSIN TOGETHER, INC.”, “A Better Wisconsin Together Political Fund”$3.9M
  18. 18American Crossroads$3.8M
  19. 19RBG PAC$3.5M
  20. 20SFA Fundas “SFA, INC.”, “SFA Fund, Inc.”$3.2M

Candidates

Candidates' own committees, ranked by Google ad spend, with the result.
  1. 1Donald TrumpPresident · won$64M
  2. 2Colin AllredTexas Senate · lost$13M
  3. 3Sherrod BrownOhio Senate · lost$7.1M
  4. 4Tammy BaldwinWisconsin Senate · won$5.8M
  5. 5Ruben GallegoArizona Senate · won$5.1M
  6. 6Jim JusticeWest Virginia Senate · won$4.7M
  7. 7Jon TesterMontana Senate · lost$4.7M
  8. 8Dave SteinMichigan Senate · lost$3.4M
  9. 9Ted CruzTexas Senate · won$2.9M
  10. 10Jacky S. RosenNevada Senate · won$2.6M
  11. 11Elissa SlotkinMichigan Senate · won$2.6M
  12. 12Dave McCormickPennsylvania Senate · won$2.2M
  13. 13Adam B. SchiffCalifornia Senate · won$2.2M
  14. 14Eugene S. VindmanVirginia 7th District · won$1.7M
  15. 15Kari LakeArizona Senate · lost$1.4M
  16. 16Tim SheehyMontana Senate · won$1.4M
  17. 17Derek TranCalifornia 45th District · won$1.3M
  18. 18Rick ScottFlorida Senate · won$1.1M
  19. 19Angela AlsobrooksMaryland Senate · won$1.1M
  20. 20Tony VargasNebraska 2nd District · lost$1.0M

Ads next to the FEC money

For the biggest outside spenders, what they told the FEC they spent on the election and what Google says they spent on ads. Google ads are usually a sliver; most outside money goes to TV.
GroupGoogle adsOutside spending (FEC)Ads as share
Future Forward (FF PAC)Pro-Harris super PAC$62M$497M12%
WinSenateSenate Democrats' allies$29M$311M9%
Senate Leadership FundSenate Republican leadership$23M$211M11%
Preserve America PACMiriam Adelson$15M$112M14%
House Majority PACHouse Democratic leadership$15M$196M8%
Make America Great Again Action Inc$15M$1.6M916%
Americans for Prosperity ActionKoch network$15M$152M10%
Congressional Leadership FundHouse Republican leadership$13M$217M6%
DCCCHouse Democrats' party committee$9.1M$74M12%
DSCCSenate Democrats' party committee$8.6M$44M20%
Republican Accountability PAC$6.1M$37M16%
Ab PAC$5.4M$59M9%

Everyone else

The biggest advertisers that are not a federal super PAC or candidate: governors, ballot measures, state parties and companies with something to say.
  • HARRIS VICTORY FUND$76M
  • HARRIS FOR PRESIDENT$54M
  • BIDEN FOR PRESIDENT$18M
  • CALIFORNIA APARTMENT ASSOCIATION$13M
  • The New York Times Company$10M
  • Money Metals Exchange LLC$6.8M
  • Duty and Honor Fund$6.6M
  • Republican National Committee$6.3M
  • BIDEN VICTORY FUND$6.2M
  • BOB CASEY FOR SENATE INC$4.6M
  • Floridians Protecting Freedom, Inc.$4.4M
  • Prager University Foundation$4.2M
  • Fox News Network LLC$4.0M
  • DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE$3.3M
  • YES ON 35 - PROTECT OUR HEALTHCARE, A COALITION OF FIRST RESPONDERS, HEALTHCARE WORKERS, DOCTORS, NON-PROFIT COMMUNITY HEALTH CENTERS AND HOSPITALS$3.1M

Source: Google political ads transparency bundle (advertiser weekly spend), updated 2026-11-04 04:39:41. Weeks are assigned to the even-year cycle they fall in or lead up to. Advertisers are matched by name, so a group that advertises under a different name than it files with the FEC is counted under "everyone else". See About the data.