Patagonia Inc. spent $1.6M on independent expenditures in the 2020 federal elections, and 100% of it helped Democrats (FEC filings through Dec 31, 2020). Counting dollars, not candidates, and only races already called, 7% ended up on the winning side ($114K won, $1.5M lost).
Outside spending
$1.6M
On the winning side
7%
$114K
On the losing side
$1.5M
Supporting vs attacking
81% / 19%
$1.3M for, $299K against
Google says Patagonia Inc. also spent $23K on Google and YouTube ads this cycle (1% of its FEC-reported outside spending). All ad buyers →
Where the money went
Biggest targets, with whether each one paid off.
✓ Backed the winner or attacked the loser ✗ Backed the loser or attacked the winner Result not matched
| Candidate | Race | Spending | Amount | Paid off? |
|---|---|---|---|---|
| Cal Cunningham | North Carolina Senate | Supporting | $590K | ✗ No |
| Steve Bullock | Montana Senate | Supporting | $330K | ✗ No |
| Sara I. Gideon | Maine Senate | Supporting | $290K | ✗ No |
| Thom Tilllis | North Carolina Senate | Attacking | $271K | ✗ No |
| Mark Kelly | Arizona Senate | Supporting | $86K | ✓ Yes |
| Donald Trump | President | Attacking | $28K | ✓ Yes |
Questions people ask
- How much did Patagonia Inc. spend in 2020, and did it win?
- Patagonia Inc. spent $1.6M on independent expenditures in the 2020 federal elections, and 100% of it helped Democrats (FEC filings through Dec 31, 2020). Counting dollars, not candidates, and only races already called, 7% ended up on the winning side ($114K won, $1.5M lost).
- Which candidates did Patagonia Inc. spend the most on in 2020?
- for Cal Cunningham (North Carolina Senate, $590K, lost); for Steve Bullock (Montana Senate, $330K, lost); for Sara I. Gideon (Maine Senate, $290K, lost).